It’s no secret that web design plays a huge role in the success of medical spas, offering a critical first impression to potential clients seeking aesthetic and wellness services. An appealing, user-friendly website is often the initial point of contact for individuals exploring their options in the competitive world of medical spas. Effective web design can convey your spa’s professionalism, credibility, and commitment to client care. But how do you make sure your website design does that? Here are three tips to make sure yours is doing what it needs to do.
1. Dial In Your Conversion Strategy
Conversions, as their name implies, are any point a visitor converts into a client via your website. This can happen in several ways depending on your client intake process, whether they click a button to call, fill out a form, interact with a chatbot, or make an appointment through your website. They’re incredibly important, so they need to be user-friendly, and they absolutely need to work. That means testing them regularly to ensure they’re working as intended should be a regular part of your maintenance. If your website is getting lots of traffic and not subsequently bringing in lots of clients, your conversion strategy probably needs some work.
2. Focus on More Than Looks
How your website looks is absolutely important, but website design is about more than just design and looks. Function matters, too. There are two really important pieces of “under the hood” tech to make sure you’ve got straightened out.
- How does it look on different devices (for example, an iPhone running Safari vs. a desktop computer running Google Chrome)? Designing a website with the ability to display correctly regardless of which browser and device combination is used to access it is called responsive design, and it’s an incredibly important best practice to consider when creating or improving your website.
- Can everyone use it? You can’t afford to ignore accessibility. Not only are you making your website nearly or entirely unusable for the almost 42.5 million Americans with disabilities, but you’re also opening yourself up to potential lawsuits. That’s right, the Americans with Disabilities (ADA) sets out guidelines for fines your website might incur if you’re found in violation, and settling out of court is estimated to cost companies anywhere from $5k-20k on average.
3. Create Compelling Content
Content is still king when it comes to a successful website, even in the visually-driven world of aesthetics. Clients are likely coming to your website to get information about what you do and how you do it. They want to know details about the services you offer. Are they finding what they’re looking for? Having a page for every service you offer that includes answers to the most frequently asked questions is a good starting point. From there, starting a blog and creating case studies or testimonials from your clients can help you establish yourself as a trusted authority. Finally, don’t neglect your About Us page, which lists your business locations and hours of operation. For clients looking for information about who will be performing procedures and the credentials they hold, these pages are extremely helpful for establishing trust.
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