For The Record Podcast with Jessica Hunter, MBA
In this powerhouse episode of For The Record, we welcome back expert consultant Jessica Hunter—CEO of Hunter Consulting Services and Head of Aesthetic Consulting at Aesthetic Brokers. With over a decade of experience transforming practices from burnout to buyout-ready, Jessica delivers a no-nonsense roadmap for owners who want to build businesses that thrive—with or without them.
As private equity interest surges and industry trends shift with GLP-1s, functional medicine, and consolidation, Jessica’s advice is clear: get your house in order. Whether you’re preparing to sell in five years or simply want relief from day-to-day chaos, her blueprint ensures you have options—no matter what the future holds.
Why You’ll Want to Tune In:
- Learn why most practice owners are stuck in outdated, unsustainable models—and what to do instead.
- Discover Jessica’s proven formula for creating recurring, diversified revenue streams.
- Find out how to eliminate “key person dependency” so your practice isn’t built on one provider’s back.
- Explore compensation strategies that keep margins healthy while rewarding your team.
- Hear why discounting is a long-term trap and how to build sustainable value instead.
Key Highlight from Jessica:
- The Real State of Practices: Most owners are overworked and underpaid—Jessica shares why and how to break the cycle.
- Diversification Done Right: Packaging services across platforms, price points, and demographics to weather any storm.
- End Key Person Dependency: No owner should generate more than 50% of revenue—Jessica breaks down how to fix it.
- Operational Freedom: Technology as the secret weapon for automation, efficiency, and scalability.
- Compensation That Works: “Fair, not equal” models that keep payroll under 25% of revenue.
- The Discounting Trap: Why flash sales erode margins and smarter pricing is the real growth play.
- The Human Side: Owning a practice is mentally taxing—Jessica shares why delegation is survival, not optional.
What You’ll Learn:
- Why practices that were successful 10 years ago are now struggling.
- How to structure teams and systems so the business runs without you.
- The keys to sustainable, recurring revenue through strategic packaging.
- Why “flash sale” culture is harming long-term profitability.
- The emotional realities of ownership—and how to find joy in your business again.
Jessica’s Industry Wake-Up Call:
Most practices don’t need to sell—they need to fix their foundation. Jessica explains how once owners clean up operational chaos, restore profitability, and reclaim their time, they often fall back in love with their business. The real goal isn’t just building a sellable practice—it’s building a practice you actually want to keep.
