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JESSICA HUNTER: THE UNCONVENTIONAL BUSINESS CONSULTANT SHAKING UP THE MEDICAL AESTHETIC INDUSTRY Jessica Hunter is not your average business consultant in the medical aesthetic field. With her dynamic energy, infectious enthusiasm, and authoritative personality, she has been making waves in the industry. Her unconventional approach to consulting has caught the
Creating a workplace where employees feel valued and respected is essential for fostering productivity, loyalty, and overall well-being. Treating staff well goes beyond just providing competitive salaries; it involves creating a culture of appreciation, support, and growth. In this blog post, we’ll explore some effective strategies that you should be
Determining what and how to pay your staff can be one of your biggest challenges for clinic owners! There are no rule books to follow, and it seems like everyone in the medical aesthetic industry does something different! Developing effective compensation plans are important for several reasons such as attracting,
In today’s competitive market, businesses often focus on selling their products or services to customers. However, we know a more effective approach is to prioritize educating customers rather than solely focusing on making sales by eliminating the evil word of “selling”. Therefore, by sharing knowledge and providing valuable information, medical
When it comes to business evaluation, there are various metrics and indicators used to assess the financial health and performance of a company. One such metric is EBITA, which stands for Earnings Before Interest, Taxes, and Amortization. EBITA is a valuable tool for investors, analysts, and business owners as it
It’s no secret that web design plays a huge role in the success of medical spas, offering a critical first impression to potential clients seeking aesthetic and wellness services. An appealing, user-friendly website is often the initial point of contact for individuals exploring their options in the competitive world of
Why membership matters and is something you should consider for your medical aesthetic business. Memberships and membership packages have become extremely popular and a successful patient retention tool in the medical aesthetic industry. They contribute to building your brand and patient loyalty as well help to cover your businesses overhead
Social Media starts with your brand. Understanding your practices unique brand is essential to creating its voice on social media and communicating your mission, vision & most importantly, your why. Your brand helps create posts that follow a theme so that you create some differentiation in the industry. When starting
A customer centric approach when it comes to selling retail means putting yourself in your customers shoes, understanding their thought process and behaviours, and providing factual information of your offering that aligns with the customers deepest desires and needs. If you start each customer interaction with this intent, you will
Despite being one of the easiest digital marketing methods, email marketing seems to be one of the most underused tools out there! Yes, there are TONS of other ways to reach our potential clients, such as social media, real self, google searches, influencers, and numerous traditional channels. However, email is
Understanding how to effectively run a medical aesthetic practice can be overwhelming when you are not equipped with the tools, resources, and information to be successful. Although many aesthetic owners are experts in achieving optimal outcomes, most have little or no experience in how to operate a successful business. Creating
