View Hunter Consulting’s Knowledge Resources
In the medical aesthetic industry, pricing is one of the most powerful — and most misunderstood — levers you have. Too often, “pricing strategy” gets reduced to a single annual question: should we raise our prices? But strategic pricing isn’t about charging more across the board. It’s about being deliberate
After years of consulting with medical aesthetic practices, I can tell you the single biggest barrier to growth in this industry has very little to do with marketing, treatments, or even the team. It’s something far less glamorous: owners and managers are drowning in data they can’t actually use. They
After more than a decade consulting with medical aesthetic practices, I’ve developed a habit that drives some of my clients a little crazy at first. Before I talk about growth, marketing, or new revenue streams, I ask one question: What’s the constraint? Every business has one. There is always a
A practical guide for owners and operators in the medical aesthetics industry Artificial intelligence has gone from a buzzword to a genuine operational advantage for med spas — but only when it’s used in the right places. Owners who try to apply AI to everything end up overwhelmed and underwhelmed. The owners
On April 15, 2026, the FDA issued a federal notice that sent ripples through the medical aesthetics and wellness industry. A lot of what is circulating online oversimplifies what actually happened. This post breaks down exactly what the FDA announced, what it does and does not mean, and why it
After working with dozens of clinic owners who have a future sale in their long-term vision, one question comes up more than almost any other: “Should I add new services to increase my valuation?” My answer is always the same — yes, but the how matters more than the what. I’ve sat across from
JESSICA HUNTER: THE UNCONVENTIONAL BUSINESS CONSULTANT SHAKING UP THE MEDICAL AESTHETIC INDUSTRY Jessica Hunter is not your average business consultant in the medical aesthetic field. With her dynamic energy, infectious enthusiasm, and authoritative personality, she has been making waves in the industry. Her unconventional approach to consulting has caught the
Creating a workplace where employees feel valued and respected is essential for fostering productivity, loyalty, and overall well-being. Treating staff well goes beyond just providing competitive salaries; it involves creating a culture of appreciation, support, and growth. In this blog post, we’ll explore some effective strategies that you should be
Determining what and how to pay your staff can be one of your biggest challenges for clinic owners! There are no rule books to follow, and it seems like everyone in the medical aesthetic industry does something different! Developing effective compensation plans are important for several reasons such as attracting,
In today’s competitive market, businesses often focus on selling their products or services to customers. However, we know a more effective approach is to prioritize educating customers rather than solely focusing on making sales by eliminating the evil word of “selling”. Therefore, by sharing knowledge and providing valuable information, medical
When it comes to business evaluation, there are various metrics and indicators used to assess the financial health and performance of a company. One such metric is EBITA, which stands for Earnings Before Interest, Taxes, and Amortization. EBITA is a valuable tool for investors, analysts, and business owners as it
It’s no secret that web design plays a huge role in the success of medical spas, offering a critical first impression to potential clients seeking aesthetic and wellness services. An appealing, user-friendly website is often the initial point of contact for individuals exploring their options in the competitive world of
Why membership matters and is something you should consider for your medical aesthetic business. Memberships and membership packages have become extremely popular and a successful patient retention tool in the medical aesthetic industry. They contribute to building your brand and patient loyalty as well help to cover your businesses overhead
Social Media starts with your brand. Understanding your practices unique brand is essential to creating its voice on social media and communicating your mission, vision & most importantly, your why. Your brand helps create posts that follow a theme so that you create some differentiation in the industry. When starting
A customer centric approach when it comes to selling retail means putting yourself in your customers shoes, understanding their thought process and behaviours, and providing factual information of your offering that aligns with the customers deepest desires and needs. If you start each customer interaction with this intent, you will
Despite being one of the easiest digital marketing methods, email marketing seems to be one of the most underused tools out there! Yes, there are TONS of other ways to reach our potential clients, such as social media, real self, google searches, influencers, and numerous traditional channels. However, email is
Understanding how to effectively run a medical aesthetic practice can be overwhelming when you are not equipped with the tools, resources, and information to be successful. Although many aesthetic owners are experts in achieving optimal outcomes, most have little or no experience in how to operate a successful business. Creating
